Web Design and Branding

The Beauty Hub Academy

Industry:

Health & Beauty, Aesthetics

The Solution

Branding and Graphics

The Beauty Hub Academy had a strong start with their branding. The pre-existing brand was attractive and trendy with their target demographic. However, a few issues needed to be addressed:

Their pre-existing logo, created with Canva, was ideal for beginners and small businesses. However, the filetypes provided by the initial designer lacked certain functionality necessary for web design and embroidery.
Squinty Pixels will always provide clients with a full library of their branding and graphics elements in formats suitable for everything from digital to print.

Web Design

TBHA was driving sales for services through a Shopify website that was proving difficult to manage for the director and her staff. As an alternative, Squinty Pixels suggested Wix:

Wix is a complete web design and content management platform with native apps for selling, blogging, taking bookings, facilitating payments, and more. Wix's SME-friendly operations are perfect for small and new busineses. Especially those looking to take control of (and understand) their website.
This transition involved migrating TBHA's online services to the Wix platform from Shopify. Squinty Pixels handled the associated transitions, managing to domain, DNS, and email client services.
A full redesign was then undertaken on Wix. The site benefited from the refreshed branding and visuals captured through our videography/photography services.

Photography

It is absolutely crucial that businesses avoid stock photography and imagery. Portraying your services as authentic, tried-and-tested, and good quality is the first priority when it comes to self-promotion.

With a newly refurbished studio location, TBHA was keen to show it off. We travelled to the site and captured it in its best light. Squinty Pixels also photographed trainee's who were delivering services to models.
These visuals now adorn the website. These accurate and honest visuals also feature on TBHA's social media channels - ensuring that their target audience is aware of the high level of quality that the TBHA brand stands for.

The Challenge

The Beauty Hub Academy had a spread of marketing needs - graphic design for a branding refresh, updates to their Shopify-based ecommerce site, and photography of their brand new studio space.

Squinty Pixels was happy to deliver services to help modernise the Beauty Hub brand and vital digital assets. Squinty Pixels also handles all of the associated subservices, including domain management, email client management, and more.

The Result

Squinty Pixels is proud of the end results produced for The Beauty Hub Academy. TBHA was able to capitalise on the all-under-one-roof marketing services that Squinty Pixels provides, resulting in a consistent, sleek and authentic brand that continues to make waves in the aesthetics infdustry in Glasgow.

Branding refresh and supporting brand elements
Website migration to a user-friendly Wix environment
Extensive photography shoots capturing locations, staff, and clients services.

The legacy of this project is that the Beauty Hub Academy now has a library of content that reflects who they are as a business. This not only adds intrinsic value to the business itself, but also provides them with a wealth of content to use and re-use in all areas of the business, whether it's passive decoration or active promotion.

Client Feedback Lights The Way

We’re all about capturing things in the best light

There’s no better way to showcase the thoughts of our clients than with a glowing video testimonial. Visit our testimonials page to see what our clients have to say - and see how good lighting really makes a difference.