Why Your Business Feels Invisible (and How 3 Simple Fixes Make People Notice)

Faces. Stories. Proof. The real building blocks of trust.

We’ve all seen those stiff, corporate websites that sound robotic. Nobody connects with that.

What makes people stop scrolling? The human stuff.

Faces Build Trust

We’re wired to look at faces. It’s instinct.

One glance and we decide: safe, approachable, worth listening to.

That’s why putting your face out there matters.

It transforms your brand from a faceless logo into a real person people can trust.

At the end of the day, people buy from people.

Stories Make Us Care

Numbers get forgotten. Stories don’t.

Your journey, your wins, the way you helped a client solve a problem - these are the things that hit home.

They spark a thought in your audience: “That could be me.”

That’s where connection begins.

Proof Seals the Deal

Even when someone likes you and loves your story, doubts creep in. That’s natural.

Proof clears the fog.

A glowing testimonial, a short review or a quick video clip of a happy customer saying you delivered? That's the nudge that turns curiosity into action.

Why Video is the Sweet Spot

Here’s the beauty of video: it captures all three at once.

Your face. Your story. Your proof.

At Squinty Pixels, that’s exactly what we create: content that makes your brand feel real, relatable and ready to win trust.

So, are you ready to build your trio?